How to Send Messages People Actually Read FI

How to Send Messages People Actually Read

How to Send Messages People Actually Read

WiFi marketing outperforms more traditional methods because it allows you to cut through the noise.

Customers increasingly crave personalized, targeted and relevant messages. They want to feel as if they’re being spoken to uniquely and directly.

WiFi marketing allows you to do this by:

  • Personalizing messages with relevant information, like names and birthdays
  • Targeting messages to specific segments of your audience, like loyal or at-risk customers
  • Automating messages to be sent at specific times, like when customers enter or exit your venue

In short, with WiFi marketing, you can send the right message to the right person at the right time.

This opens up a world of possibilities, from thanking first-time customers the moment they leave to rewarding regular customers the moment they enter. The best part is you can set and forget the messages.

With a WiFi marketing platform, you can draft messages and coupons and then set them to be sent out according to automated marketing rules and triggers. A platform like Yelp WiFi makes this functionality straightforward, allowing you to send messages directly to individual customers when they enter or exit, if they haven’t been back in a while, or if they’ve returned a certain number of times. This saves you time while enabling you to speak to customers on a one-on-one basis.  

To get a better idea of how exactly this can be put to use, let’s look at two particular examples.

Loyalty programs – punch cards are out, digital is in

When Tokyo Smoke owner Alan Gertner wanted to create a loyalty program for his boutique coffee shop, he looked to Yelp WiFi to replace the traditional stamp card. With Yelp WiFi’s automated campaigns he was able to create a series of emails, or “digital stamps,” thanking customers for visiting and letting them know how many visits were left until they received a free beverage.

Event promotion – let your customers know what’s happening

When Page One Café and Bar wanted to inform customers about their upcoming game night, they created a Yelp WiFi campaign to instantly email customers as soon as they entered the venue. The campaign was a huge success and resulted in 884 emails being sent, with a 22% open rate. The campaign contributed to more than 600 visits to Page One Café and Bar within a week.

Page One Campaign Message

These two examples show how powerful WiFi marketing can be for sending messages people will actually read and get excited about. As a result, loyalty programs and event promotion become straightforward.

Platforms like Yelp WiFi not only help you grow a list, but also help you leverage that list to drive repeat business in unique and effective ways. By making messages more targeted, more personal, and more timely, restaurants see higher email open rates, higher coupon redemption rates, and more return visits.

Learn how to start generating more revenue using emails to engage your customers:

Buckeye Roadhouse Case Study Created with Sketch.