The most powerful benefit of WiFi marketing is effortless contact list building.
Because the ROI of email marketing is so high, a long list of customer emails is an invaluable resource. It’s far more effective and targeted than flyer distribution or a mass-media marketing campaign, and allows you to talk directly to the people who want to hear from you most.
Rather than running a clumsy fishbowl contest, or another traditional tactic, a WiFi marketing platform makes list building completely hands off. You create a branded login page, upload an attractive image, and write a short welcome message about your special promotions, and the list grows itself as people sign into your WiFi.
Yelp WiFi experience shows that people are more than willing to exchange their email for immediate WiFi access. All your restaurant needs to do is ask.
In two months, Nando’s grew a list of over 20,000 email and SMS contacts using Yelp WiFi. Other restaurants have seen similar results, growing a contact list many times faster than they could have ever imagined.
The results are incredible and easy to obtain. A WiFi marketing platform, like Yelp WiFi, does the work for you. No clumsy contests. No tedious data entry later. Just new contacts added directly to your list every day, waiting for you to create a campaign.
Restaurants intent on growing a list even faster can easily add incentives: An offer of a free appetizer or discount coupon can be advertised on the log-in page and delivered to the customer’s inbox moments later.
In fact, this method has been found to be highly effective in building customer loyalty because the rewards are automatic. Customers are more likely to open emails in the future and return later, fostering even greater loyalty and more return visits.
Interested in effortlessly growing your business’s contact list?
Learn how to collect contact info with WiFi marketing: